• Co-op marketing activities planning, developing and implementing;
  • Development and organization of strategic sales missions;
  • Relationship development with Destinations and tourism industry stakeholders;
  • Newsletters
  • Development and distribution of POS materials;
  • Destination product development;
  • Industry monitoring on trends and opportunities;
  • Participation and co-participation in trade shows and roadshows;
  • Organization of “getting to know” or fam tours;
  • Organization and offer of training and roadshow events;


  • Planning, developing, and implementing media relations strategies;
  • Proactive strategy in pitch stories;
  • Crisis management;
  • Stakeholder management;
  • Press releases and newsletters;
  • Organizing and managing “getting to know” trips;
  • Tactical integration with trade and consumer direct tactics;
  • Clipping and advertising value equivalency management;
  • Identification and project development with influencers;


  • Planning, development, and implementation of media plans;
  • Analysis of sponsor opportunities and management;
  • Social Media content development and management;
  • Social Media networks campaigns;
  • Brand alignment;
  • Content development for all types of media;
  • Content marketing projects;
  • Advertisement for all medias;
  • 25 years experience in consumer co-op marketing activities;


  • Budget planning, reconciliation, and financial projects;
  • Reports (financial, marketing, ROI, tactical);
  • Management of Legal Consulting (Brazilian general laws for the adopted tactics);
  • Qualitative market research on consumer behavior;
  • Identification of innovative opportunities to all areas;
  • Search for opportunities to increase clients budget, brand awareness and conversion through brand connection;