About us

A specialist in the development and implementation of multichannel business strategies, Vertebratta was established in 2001 with the mission of planning, improving and communicating. The brand aims at mimicking the backbone that supports vertebrates into the corporate body, acting as a pillar providing healthy and dedicated support, movement, and transformation to each limb and body.

Vertebratta uses marketing as a tool to create anew, and change what already exists, always focusing on human relations, be it their rapport with clients, suppliers, or consumers.

Based on solidly built relationships, the agency is responsible for the communication of important international clients who belong to the tourism industry in Brazil. It is responsible for mediating brand image transformations and winning over several audiences for these clients, always backed by solid and consistent delivery.

OUR MISSION

Vertebratta’s mission is to maximize return on investment and return on emotion by building innovative and affordable approaches for its client’s effective market expansion.

Its vision is to think in and out of the box, including all possible environments and scenarios for a job delivery.

Its goal is to act on all fronts, from marketing plans and sales strategy, to a single marketing tool, integrating strategies to maximize ROI and ROE, since results without passion are nothing but numbers.

VALUES

Transparency

Respect

Honesty

Responsibility

Hard work

Continuous learning

MEET OUR LEADERS

Vertebratta’s team of professionals works to activate global marketing and communication plans through relationship channels within the industry, media, and direct consumers.

SHEILA NASSAR

CEO

Sheila started her career as a journalist in 1990 and has worked for nationwide magazines and local newspapers for seven years. Later, she worked as media relations for Brazilian bands and artists for one year, and did marketing consultancy for small companies. A year later, she started working for a US company in the telecommunications industry, where she was part of the group that launched prepaid phones in Brazil. After four years, in 2001, she decided to start Vertebratta Marketing. Since 2009, Sheila and her staff are responsible for sharing the emotions of Canada’s tourism brand with Brazilians for Destination Canada. Vertebratta’s commitment to excellence has earned the company accounts with VIA Rail Canada, Tourism Toronto Magic Cities Consortium, Advantage Austria's consumer marketing, YVR (Vancouver International Airport) for strategic market approaches, and years of different deliverables for McArthurGlen Designer Outlets, Air Canada, Tourism Switzerland, Discover America, South Africa consortium, and more.

Sheila is expert in Co-Op Marketing Campaigns, has extensive experience in Start Up projects, the ability to integrate marketing strategy, media relations and other marketing tools, is focused on planning and priorities, self-motivated and passionate for teamwork collaboration, in addition to being obsessive about innovative marketing approaches. She is also gifted with critical analysis and global vision, and is capable of working under pressure, with focus on results. Among other achievements, she has built a strong network in the Brazilian tourism trade, segmented media, travel agencies, tour operators, airlines, and Tourism Destinations; and has earned a solid and trustworthy reputation in the Brazilian travel trade and media outlets.

Together with her team of marketing professionals, Sheila activates global marketing and communications plans throughout the travel industry, media relations and consumer-direct channels for many clients. With this multichannel approach top of mind, the company deploys a robust communications mix that includes advertising, social media, co-op marketing initiatives and more. The average client ROI is 1:10 USD.

José Roberto do Nascimento Júnior

Relationship Director

Having earned a degree in International Trade, Beto Nascimento has had a long entrepreneurial career that began with the ownership of an IT company from 1994 to 2001, when he decided to dedicate his business management and sales skills to a new trade. In 2001, he started a surf retail company franchise in a mall in Brazil.

From 2003 to 2014 he dedicated his time to coaching rowing crew in the largest sports club in the state of São Paulo. As an athlete, Beto was part of the coxed eight category that won second place at the Rio PAN AM Games in 2007.

In addition to his interesting entrepreneurial and athletic history, he also implemented a team work project in the Sao Paulo Olympic Course involving big companies, directors, CEOS and staff who needed to be coached as a rowing team, using real shells. Finally, in 2015, Beto begun to be an active part of the Vertebratta team, working as a Relationship Director, integrating all areas of the company to target the clients’ ROI and working directly in new approaches to the Vertebratta businesses. Beto is also responsible for all CMS management on the client-end.